What this checker looks at
The meta description checker scores your text out of 100 based on three things:
- Length. Between 120 and 160 characters gets the top score. Between 90 and 180 is okay. Outside that range, it likely needs work.
- Truncation risk. Anything over 160 characters is likely to be cut off on Google.
- A clear action. Words like “learn”, “compare”, “find”, “check”, “get” or “book” tell the reader what they can do on the page.
How to write a meta description that gets clicks
- Say what the page gives the reader. “Compare 7 moving companies in Austin by price and reviews” beats “Welcome to our moving guide.”
- Use the words people search for. Google often bolds words that match the search, which helps your result stand out.
- Add one reason to click. A price, a number, a time saving or a free tool.
- End with an action. “See prices”, “Get a free quote” or “Check your site.”
- Keep it true. If the page doesn’t deliver what the snippet promises, people leave fast.
Example
Before (64 characters, no action):
We are a moving company in Austin with many years of experience.
After (138 characters):
Compare Austin moving costs for apartments and homes, see what’s included, and get a free quote in 2 minutes. Licensed and insured movers.
The second version tells the reader what they get, uses words they would search for and gives them a next step.