How to use the character counter
- Type in the box, or paste text from anywhere.
- Watch the big number. It is your total character count, including spaces.
- Check the bars on the right. Each bar shows how full a common limit is.
A bar turns amber when you are close to a limit and red when you go over. The label tells you how many characters you have left, or how many you need to cut.
Character limits worth knowing
| Where | Limit | What happens if you go over |
|---|---|---|
| Google title | About 60 | Google cuts the title with “…” |
| Meta description | About 155 | Google cuts it, or writes its own |
| SMS text | 160 | The message is split into parts |
| X post | 280 | You cannot post it (on a free account) |
| Instagram caption | 2,200 | You cannot post it |
| LinkedIn post | 3,000 | You cannot post it |
Google’s limits are “about” because Google measures titles and descriptions in pixels. A title full of narrow letters like “i” and “l” fits more characters than one full of “W” and “M”.
Tips for writing to a limit
- Front-load the key words. If text gets cut off, the start is what people still see.
- Cut filler first. Words like “very”, “really” and “in order to” rarely add meaning.
- Use numbers as digits. “7 tips” is shorter and easier to scan than “seven tips”.
- Check on your phone. Search results and social posts often show less text on small screens.